The CRM specially designed for the Automotive Manufacturers.
CRM Auto is completely customized to your Brand. The software is available on a secure central hosting; thus, it is instantly deployed throughout your network.
The strengths of CRMAuto
An instant view of your network’s sales
All leads processed quickly
Prices and special offers are up-to-date
The benefits of CRMAuto
All your automobile salespeople use your CRM
CRMAuto is completely customized to meet your needs.
Your brand policy, the processes you use to manage leads or greet customers are deployed throughout your dealership network and used by all salespeople.
All your interfaces and documents (offers, purchase orders) are also in use.
Any changes you make are carried forward instantly
For example, let’s say you make a change to an interface, a feature or a price => the environment is updated centrally.
All the vendors in your network see these changes very quickly.
This responsiveness boosts vehicle sales and gives you the opportunity to enhance your customer service.
Your Brand Configurator
The configuration or detailed description of your vehicles is done using your configurator (and not using any third-party tools).
All your vehicles are therefore correctly described as soon as they are available for sale.
Prices and special offers are up-to-date.
Your business activity reports
Thanks to a shared and centralized tool, you can get daily activity reports.
You measure and compare all the performances of your network along each step of the sale: processing NV leads, test drives, offers, order forms.
This allows you to fine-tune your marketing campaigns and sales operations.
Main features of CRMAuto
Sales of New Vehicles (NVs) and Used Vehicles (UVs)
• Configuring NVs with the Brand’s catalogue.
• Integration to WLTP regulation.
• Access to the inventory of NVs and UVs.
• Personalized offers and order forms for NVs and UVs.
• Scheduling sales actions.
• Sales person’s tablet.
Safety at the highest level
• All information contained in the application is protected by an SSL security certificate.
• The production infrastructure is hosted in two different external data centres.
• Up Time guaranteed by contract (SLA).
• Imaweb complies with the ISO 27001 standard for information security management.
Interfaces
• Interfaces with the DMS on the Market (inventories).
• Integration of inbound leads and Call Centre appointments.
• Posting ads relating to UVs.
• Real-time reporting on the activities and performance of your network.
• Interface of your Brand (orders).
Marketing Tool
• Powerful Requestor to select a relevant campaign target.
• Automatic campaigns.
• Planning and follow-up of commercial actions such as leads, outgoing calls, emails, SMS, etc.
• Central database with after-sales history of vehicles.
